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26 Oct '16

ela x Uncrate South America

The H Project team at Holt Renfrew has curated such a beautiful collection of socially conscious fashion, decor, textiles and of course handbags with the focus on South America. We were so thrilled to be involved in the program with a limited edition series available now in store. The in-store H Project section is a beautifully curated oasis that really captures the essence of the program. The bonus, our friends from La Merceria, an Argentinean cafe and lifestyle brand set up a coffee pop-up shop, which is a visit worth on its own.

The inspiration for the ela  x Uncrate South America program was Peru. I wanted to capture the essence of the region and incorporate its bold coloured textiles into the ela signature silhouettes. A visit to a Lima artisan market set the tone for the colour palette direction. For both the bucket bag and market tote we paired a linen textile with luggage leather trim on the exterior and on the interior a pop of vibrant striped print we sourced from the Lima market. On the editor's pouches we chose a wool fabric on the exterior in cream and black with a pop of bold colour on the inside and finished the piece with matching trim leather and a miniature alpaca. Both were handcrafted by artisans in Peru. The result celebrates the craftsmanship and artisans of Peru and our ela philosophy of humble luxury. Portion of the proceeds will be donated to WE charity


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